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Kopikat

Class

Branding Project

Project Type

Brand Style Guide

Tools Used

Indesign & Illustrator

Date

November 2023

Kopikat is a coffee brand that brings the exquisite taste of civet cat coffee through scientific mastery and cruelty-free practices. Moreover, Kopikat believes that high-quality coffee should be accessible to all, therefor they strive to make their products affordable, allowing a large audience to experience the indulgence of civet cat coffee. Join us on this extraordinary coffee journey and discover a world where flavor and ethics coexist seamlessly.

The identity was started off by developing a logo system and creating an identity system that were all applied to a brand guideline. The graphic elements were developed to illustrate the brand through the logo mark and to showcase photography of the products.